Bertini, M, Koenigsberg, O and Snelgrove, T (2024) Acing Value-Based Sales. MIT Sloan Management Review, 65 (4). ISSN 1532-9194
Abstract
To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
More Details
| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 04 Jan 2025 05:06 |
| Last Modified: | 05 Mar 2025 13:20 |
| URI: | https://lbsresearch.london.edu/id/eprint/4006 |
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